EU accepts Temu's DSA action plan: five measures, four months and an audit

The European Commission accepted Temu's action plan on Monday, 26 October, closing — for now — a file opened under the Digital Services Act over how the marketplace assesses the risk of illegal products on its platform. "The proposed measures in the action plan are another example of how the DSA is helping to enhance consumer protection online and limit the spread of illegal products in Europe," said Henna Virkkunen, Executive Vice-President for Tech Sovereignty, Security and Democracy. Temu submitted the plan in August, after a May non-compliance decision and a €200m fine over its 2024 risk assessment.

Five measures, four months, one audit — and the caveat

The plan commits Temu to five corrective measures: a risk assessment tailored to its own service; metrics to test whether its mitigations actually reduce illegal listings; a review of its moderation limits, from automated detection to manual reviews and staffing; an analysis of how its recommender systems may amplify illegal goods; and an assessment of how traders could exploit platform features to spread them. Temu has four months to implement the measures and to conduct an interim risk assessment covering a six-month period to 30 November 2026, and an independent external audit report is due within four months of implementation.

The caveat sits in the paperwork. The Board for Digital Services, consulted on the measures, called them only "partly adequate" and said they lacked enough detail to establish fully whether they addressed the infringement. The Commission says it took that opinion into account. The €200m fine stands, too, and Temu has called it disproportionate.

Where Brussels is taking this next

Marketplaces, not social platforms, are where the DSA's enforcement has landed. In February, the Commission opened formal proceedings against Shein over illegal products, recommender-system transparency and addictive design (17 February 2026); that case is still open, with no decision yet. National consumer authorities are running their own tracks in parallel: the EU-wide Consumer Protection Cooperation Network has an open action against Temu under consumer law, and France's DGCCRF has fined Shein €40m (July 2025) over misleading commercial practices. The DSA allows fines of up to 6% of worldwide annual turnover, plus periodic penalties.

What it means for your store

If part of your revenue runs through a marketplace, you are operating inside someone else's compliance programme. Listings can come down while a platform reworks its moderation and its algorithms, and the traffic, reviews and search history attached to them do not come back with the listing. That is an argument for treating your product record — descriptions, specifications, images, variations, prices — as an asset you hold rather than one you rent.

This week

• Rank your top 20 revenue lines by channel and mark the ones that exist only on a marketplace. That is your exposure on one page.
• Export the product data behind them into a file you control: names, specifications, images, variations, prices.
• Give that data a second place to live where you can keep selling — a store you can point any campaign or sales conversation at.

Stop renting your catalogue — own it

A compliance sweep can pull your listings overnight — the buyers behind them still want what you sell. vcity keeps your catalogue, prices and quotes live on a storefront you control: the link you point campaigns and sales conversations to — as your own web page or an immersive 3D experience — with every order and lead in one place. The product data you exported this week is exactly what a store like this runs on.

Create your store

Sources

• https://ec.europa.eu/commission/presscorner/detail/en/mex_26_2257 (primary — European Commission Daily News, 26 October 2026)
• https://www.reuters.com/business/retail-consumer/eu-accepts-temu-plan-remedy-digital-services-act-breach-2026-10-26 (coverage — Reuters, 26 October 2026)
• https://thenextweb.com/news/eu-accepts-temus-plan-to-curb-illegal-products-after-e200m-fine (coverage — TNW, 26 October 2026)
• https://www.retail-insight-network.com/news/european-commission-temu-action-plan-dsa-breach (coverage — Retail Insight Network, 27 October 2026)
• https://agenceurope.eu/en/bulletin/article/13968/11/european-commission-accepts-temu-action-plan-to-comply-with-dsa (coverage — Agence Europe, 27 October 2026)
• https://digital-strategy.ec.europa.eu/en/news/commission-launches-investigation-shein-under-digital-services-act (primary — European Commission, Shein formal proceedings, 17 February 2026)
• https://socialmediatransparency.org/dsa-tracker (tracker — Shein case still open, no decision; last reviewed 8 July 2026)
• https://ec.europa.eu/commission/presscorner/detail/fi/ip_24_5707 (primary — Commission and CPC Network action against Temu under consumer law)
• https://www.decideurs-juridiques.com/regulation-juridiques/64531-la-dgccrf-inflige-plus-de-22-millions-d-euros-d-amendes-a-shein.html (coverage — DGCCRF fine against Shein, July 2025)