Investment, production, and expansion decisions in the plastics and cable industries are not made in a vacuum. They are made within an economic context that can accelerate growth or bring the most ambitious plans to a halt. And Colombia’s current context is full of mixed signals: dollar movements directly affecting imported raw material costs, GDP with moderate growth, public debt levels generating uncertainty, and a trade balance reflecting both opportunities and vulnerabilities.

Eng. Guillermo Adolfo Loaiza, with over 25 years of multisector experience and a specialization in finance, will present a rigorous yet accessible analysis of Colombia’s key macroeconomic variables and their direct impact on the plastics and cable sectors. This is not a generic economics lecture —each indicator will be analyzed from the perspective of how it affects your specific business.

You will understand how to read dollar signals to anticipate movements in resin and copper costs. How to interpret economic growth figures to size product demand. How the trade balance and current trade agreements open (or close) export opportunity windows. And how fiscal and debt policies can impact infrastructure investment —which is, ultimately, the demand driver for cables and construction plastics.

If you are a general manager, CFO, strategic planning director, or commercial leader at a sector company, this session will give you the economic keys to make better investment, pricing, and market positioning decisions in the Colombian and regional market.

➤ Register for free now and secure your spot in this webinar. ExpoGPA 2026 is the first international 3D virtual trade fair dedicated to the plastics, rubber, cable, recycling, and renewable energy industries in Latin America. Broadcast live from the vcity.io platform on April 23–24, 2026, with access to virtual booths, B2B meetings, and all academic content for 90 days after the event. No travel needed —just connect.